International Business Development | 3 mins read

Skills Needed to Navigate International Business Development

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Hanh Truong

By Hanh Truong

Crucial Skills for International Business Development

Expanding a brand globally is a great achievement that many entrepreneurs strive for. By tapping into diverse and new markets, companies can cater to new consumers and add to their portfolio of customer relationships. International business development, however, requires extensive skills for success.

For example, professionals in the international trade profession need to perform customer service well. They need to thoroughly understand their clients' needs and create market entry strategies. Multitasking is important for this line of work, as they must work to attract customers from different cultures and maintain relationships with their current consumer base. The following are other crucial skills and knowledge that international business developers need in order to thrive.

1. Understanding of International Trade

Before entering into a new consumer market, business teams need to understand the market feasibility. This is the assessment of potential gains to potential risks that may occur in the market. With this insight, they can determine whether international development will be beneficial for the business's bottom line. It will also highlight if the initiative aligns with the company's business plan.

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2. Ability to Plan

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The developer needs to have skills for planning a business's market expansion or entrance. International development requires a thorough business plan that outlines how a brand will market, manufacture, and serve customers. This will assist owners and operators with actual implementation. The developer should also be able to define potential risks and prepare strategies to manage or mitigate them.

3. Market Entry Strategizing

Professionals in international business development are well-versed in researching and evaluating market entry options. They gather these insights to create entry strategies and to determine strategic partnerships. This helps the business effectively plan their export of products or services and ensures they launch into a new market successfully.

4. Identification of Products or Services' Adaptability

Oftentimes, brands will have to adapt their products or services for an international market. This can be due to cultural differences or differing customer preferences. Developers need to understand how they can best adapt their goods and customize them for their international consumers. However, they also want to make sure that they are still maintaining a competitive advantage over other companies.

To be successful with adaptive production, developers need to leverage mutual recognition agreements, which are trade agreements that facilitate market access and harmony between countries. They must also curate effective responses to requests for proposals to gain a client base. Additionally, compliance with local labor regulations is important for meeting the needs of international customers.

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5. International Marketing and Sales Skills

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Marketing and sales go hand in hand. As marketing efforts generate demand from prospects, sales strategies ensure profit is made from the demand. International business development professionals need to have a full scope on what marketing and sales plans will be effective for their new consumer base. This will enable them to make sure the brand is effectively targeting the needs and interests of the international market.

6. Knowledge of Cultural Differences

Working internationally means business teams will encounter people from diverse cultures. Business developers need to understand these cultural differences and adapt their practices accordingly. For example, it may be helpful to print business cards that have English and the language of the country the brand is working with. Some countries also have etiquette rules. In Chinese business culture, for instance, giving gifts is common, however, it is not in Italy.

7. Awareness of International Regulations and Ethics

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International business development managers need to have a thorough understanding of legal and ethical principles that regulate business activities. Complying with these domestic and foreign standards will ensure company leaders are building and maintaining strong relationships with their consumers and partners. It also guarantees proper decision-making and professionalism. Compliance will also prevent any delays to projects, services, or strategies.

Key Takeaways to International Business Development

  • International business development is the process of entering or expanding into foreign markets.
  • Companies often strive for international development because it allows for new consumer bases and streams of profit.
  • To ensure successful international business development, companies need professionals who have the necessary skills.
  • The top skills and knowledge international business developers need include the ability to plan, understand laws and regulations, and identify adaptive products or services.

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