Business Operations And Strategy | 4 mins read

Four Key Ways to Improve Business Operations and Strategy

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Hanh Truong

By Hanh Truong

Introduction to Business Operations and Strategy

Well-defined business operations and strategies are the foundation of a thriving company. Business operations refer to the daily activities a brand must partake in to increase its value and profits. And strategies entail plans that entrepreneurs must execute to meet their goals. By outlining these key factors, companies can stay focused and be agile as the market fluctuates. It will also help businesses gain an edge over their competitors and track the overall health of their operations.

Strategies to Impact Business Operations

Establishing strategies to improve business operations is an important responsibility for organization leaders. This practice helps highlight a company's initiative and priorities, which may range from product development to customer service. Identifying these factors will enable business owners to allocate resources and investments in strategic and meaningful ways. It also sets the bar at which executives can measure their growth and goal achievements.

When creating a strategic plan, business leaders need to be methodical. This entails creating a process and regularly referencing organizational needs and objectives. Leaders can streamline their tactical decision-making by utilizing these 4 key best practices.

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1. Identify Strategy Goals

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Strategy goals are initiatives that senior-level managers and executives want to achieve. These goals are generally associated with growth and product development. It also can be in regards to the organization's presence in the market and its profit generation.

For example, a retail store's strategic goal may be to expand consumer bases and produce innovative and on-trend clothing each season. They may also want to accrue a specific percentage of revenue every month to stay profitable. With strategy goals, business owners can establish a direction for their operational plans. When a company has a bigger picture to follow, resourceful and better decisions will be made.

2. Outline Improvement Objectives

Improvement objectives are goals for the enhancing of performance. These objectives are usually tied with established strategy goals and are measurable. For instance, a retailer can set an improvement objective of increasing foot traffic by 40% each month. They can also set improvement objectives within a specific time frame.

The retailer, for example, can set a goal of expanding customer bases with new marketing campaigns from the beginning of the quarter, in January, to the end of the quarter, in March. Having measurable goals allow organizational leaders to effectively track their progress and identify whether or not they are close to meeting their objectives. If they are not, executives can then review their strategies and make improvements.

3. Create an Action Plan

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Action plans transform business goals into specific tasks, activities, and responsibilities that staff members must perform to achieve objectives. The plans can also include schedules and timelines for when projects need to be set in motion and completed. Additionally, action plans entail the creation of teams, employee recruitment, and training.

The action plan should be communicated to all team members and leaders in an organization. To effectively do this, management can create handbooks or hold meetings to share their ideas. When all staff is informed and aware of their duties and collective goals, they can collaborate and work productively. It will also minimize any delays to project completion caused by miscommunication.

Once an action plan is underway, managers should regularly ask for employee feedback. Since they and their teams work directly with the strategy, they will have valuable insights into what works and what does not. Their comments and critiques can help an organization's operations improve and function more seamlessly.

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4. Establish Performance Measures

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Business owners should create key performance indicators (KPIs) to measure the company and employee productivity. With measurable insights, they can qualitatively review, assess, and improve business plans. They can also enhance their objectives and better understand their company's capacity.

The most common types of performance measures that will help highlight key information about a business's operations include the following.

  • Profit margin
  • Average daily employee attendance
  • Revenue per client or member
  • Customer retention rate
  • Employee satisfaction
  • Employee turnover rate
  • Machine downtime rate
  • Picking accuracy
  • Inventory carrying costs
  • Cycle times
  • Lead conversion ratio

Key Takeaways to Business Operations and Strategy

  • Business operations and strategies are the backbones of an organization. These facets outline organizational objectives, as well as activities and tasks that need to be completed to achieve goals.
  • Having strategies for business operations will help organization leaders navigate their initiatives and priorities.
  • Strategies provide direction, allowing teams to allocate resources and funds efficiently.
  • The 4 key ways to improve operational strategies are to identify goals, improvement objectives, action plans, and performance measurements.

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