Business Strategy Examples | 4 mins read

10 Key Business Strategy Examples

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Hanh Truong

By Hanh Truong

Introduction to Business Strategy Examples


A business strategy is a key foundation to a thriving business. Strategies will help teams navigate critical decisions, such as employee recruitment and profit generation. Essentially, by establishing tactics and operational plans, entrepreneurs can effectively reach their business goals. It also ensures the company stays in line with its mission and objectives, preventing any delays to success.

10 Business Strategy Examples

Business strategies are methodical plans that outline activities and duties a company must perform to achieve its goals. These tactics help guide decision-making processes for all business functions, from recruitment and training to budgets and marketing. For large-scale organizations, a strategy will help multiple teams and departments work together and maintain transparent communication. Other important features to a business strategy include the following.

  • Planning - Since all key steps are laid out, management and staff members will have an idea of what they need to do to reach their goals.
  • Improve Efficiency - Strategies highlight which activities need what resources, which means companies will not be misallocating funds and labor.
  • More Control - A business plan will give executives more control over operations and more insight into whether the strategy is helping the company grow.
  • Competitive Edge - Creating a strategy requires comprehensive assessments and data reporting. This will highlight the business's strengths, which entrepreneurs can capitalize on and boost their competitiveness.
Companies across all sectors will have unique business strategies that align with their operational objectives. For instance, a restaurant may focus on serving innovative dishes, while a retailer's strategy is on increasing foot traffic. There are, however, common strategy models that almost all organizations will rely on.

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1. Cross-Selling

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This strategic tactic is used to increase the number of products a customer buys per purchase. By supplementing the average cart or check size, businesses will gain more revenue. This strategy is most popular among merchandise retailers and restaurants.

2. Constant Innovation

Some organizations capitalize on their ability to consistently innovate their products or services. This can be seen by companies in the technology, automobile, and housing industry. Innovating products with revolutionary features can maximize a business's profit margin because consumers enjoy having the latest products.

3. New Products

Companies will also invest in research and product development to stay ahead of the competition. For example, Apple regularly releases new items, from Apple Watches, iPhones, to Airpods.

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4. Customer Service Enhancement

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Delivering high-quality customer service is another proven business strategy plan that helps operations. It also enhances a company's brand and reputation among customers. A few ways organizations can improve their customer service is by having 24/7 online support, accessible chats, and in-store representatives.

5. Product Differentiation

There are many companies that sell the same products and services in today's market. Brands will often enlist a business strategy that helps them highlight differentiating factors and features of their products, such as pricing, technology, and style. Doing so helps companies stick out from the crowd and attract new and loyal consumers.

6. Pricing

Pricing can be a determining factor for consumers. Companies need to strategize and find the right balance when it comes to pricing. A best practice for pricing strategies is to assess customer demographics and see which groups of people will likely buy the brand's product.

7. Adoption of Technology

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Businesses can increase their efficiency and productivity with technology tools, such as inventory software and workforce management systems. These solutions streamline data reporting, analytics, and redundant tasks. With these tools, entrepreneurs can save time and money, and effectively leverage their business.

8. Customer Retention

Improving customer loyalty will boost sales and profits. It is also considered easier to retain customers than to spend money on campaigns to attract new ones. Some strategies to enhance consumer retention include loyalty programs and discounts for frequent shoppers.

9. Employee Retention

Frequently recruiting, onboarding, and training new employees can cause a significant impact on a company's profits. It will also result in operational and workflow delays. Businesses need to employ strategies to improve employee retention. This entails tactics to increase job satisfaction and enhance workplace culture.

10. Ensure Sustainability

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Modern markets favor companies that follow sustainable practices, such as recycling and cutting down on fossil fuel usage. These strategies can also help businesses reduce energy costs and waste.

Key Takeaways to Business Strategy Examples

  • Business strategies are plans that companies establish and execute to achieve their organizational goals.
  • Having a business strategy is beneficial because it allows for more operational control, efficiency, and competitiveness.
  • Generally, business plans will differ from company to company, but there are some common strategies all brands use.
  • The most popular business strategies include product differentiation, sustainability, and customer service enhancement.

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